Who we are.

We believe everyone has the right to achieve their greatest potential.

How we fuel our bodies is how we get there.

Since 1971.

Since 1971, we’ve been a Southern California wellness destination, known for nourishing the highest-achieving health nuts. Always on the cutting-edge, always putting functional, selectively-sourced ingredients first.

Fast forward 50+ years, and we’re still at it. Now, in a world where convenience is king and nutrients are depleted, we’re a safe haven. Our full-spectrum wellness experience includes delicious, nutrient-dense smoothies, re-imagined cafe favorites, state-of-the-art supplements, and a thoughtful selection of the healthiest snacks and pantry staples.

Think of us as your partner in premium nutrition, serving what your body needs, when your body needs it. It’s all to help you be more than well.

Get the backstory.

Earthbar has been in the wellness space for over 50 years, although under a different name. Great Earth Vitamins started in 1971 as a haven for health nuts and hippies who wanted to supplement their nutrition beyond the normal American diet of that time.

Timeline

While so much has changed over these 50+ years, one thing has remained the same:
our dedication to taking care of our community is always at the forefront.

Great Earth Vitamins

Our name before it was "Earthbar," Great Earth Vitamins was a haven for health nuts and hippies who wanted to supplement their nutrition beyond the normal American diet of that time. You'll still see this original sign at our WeHo location.

"Earthbar WeHo"

That original location moved a few times over the years before settling in as the store many lovingly know today as “Earthbar WeHo” where it expanded into a full-spectrum wellness experience and introduced smoothies to the area’s most health-obsessed individuals.

Equinox Partnership

Earthbar launches its first 4 locations inside of Equinox fitness clubs. The partnership grows to 29 Equinox locations across California before a new chapter would be written...

National Expansion

From dozens of locations in California, the next wave comes in 2025 as Earthbar expands throughout New York city with new locations launching in Equinox clubs across Manhattan and Brooklyn. We hope this is only the beginning, because there are millions more lives to impact.